Non Marketer Newsletter
Sep 15, 2025
Ever feel like writing for your business is like pulling teeth? It's a common feeling among small business owners who are already swamped. You know content is important, but finding the time and words can be tough. This post will show you why it feels so hard and how simple strategies, including AI tools, can make content creation much easier.
Many small business owners find themselves swamped by the demands of content creation. > Over three-quarters of marketing teams struggle to keep up with the speed and volume of content production. Imagine juggling customer calls, managing inventory, and then realizing you still need to write that weekly blog post. It feels never-ending. This constant struggle leads us to wonder why business writing feels like such a chore in the first place.
Business writing often feels like a chore due to a mix of time constraints, skill gaps, lack of clarity, and even fear. Small business owners are often stretched thin, lacking enough hours in the day to dedicate to writing. Also, not everyone is a natural writer, making it hard to create engaging SEO content. You might sit down to write a newsletter, but without a clear message or understanding of your audience, the words just don't flow. Plus, there's always that little voice worrying about what others will think of your writing. So, if it's such a struggle, what if there was a way to make it less daunting?
AI tools can be a powerful helper in your content creation journey, but they work best when combined with your human touch. AI can assist with brainstorming ideas, drafting outlines, and even editing your text, saving you hours. For example, some platforms can generate courses or content from prompts. Hasan Aboul Hasan aims to publish over 100 content pieces monthly using AI marketing and automation. You could use an AI tool to quickly generate a few ideas for your next newsletter, then pick the best one and refine it with your unique voice. Remember, AI is a tool to assist, not to replace your creativity. Knowing AI can help is great, but managing your time smartly is also key to making content creation less of a burden.
Breaking down content creation into smaller, manageable steps and scheduling dedicated time can make a big difference. You can schedule specific blocks of time just for writing, just like you would for client meetings. It's helpful to separate tasks like brainstorming, drafting, and editing. Instead of trying to write a whole blog post at once, dedicate 30 minutes on Monday to outline it and an hour on Wednesday to draft it. Using templates can also streamline your process. Even with good time management, writer's block can strike, so let's look at how to find fresh ideas.
There are many simple ways to overcome writer's block and find fresh inspiration for your business content. Brainstorming techniques like mind mapping can help unlock ideas. You can also draw inspiration directly from your customers' questions and feedback, or share your own experiences and expertise. If a customer keeps asking about a specific feature of your product, that's a perfect topic for a new piece of automated content. Don't forget to take a break if you're stuck; sometimes stepping away helps ideas flow. By using these strategies, you can transform content creation from a chore into a manageable part of your business.
Content creation for your business doesn't have to be a huge chore when you use smart strategies and helpful tools. Start by trying one new time management tip or explore how AI content tools can simplify your writing process at nonmarketer.com.