Tiago - Cozy Watch

Founder bio

Father of 2, Love Surf, BMX and code

Company description

Github notifications made easy

How did you acquire your first users or customers?

LinkedIn and Reddit

What marketing channels or strategies have worked best to grow your product and why?

I’ve been sharing my journey on twitter and reddit, I have a lot of views from twitter and reddit, but not as many conversions.I continue to share everything I do on twitter and reddit, so the potential users know that it is a maintained application.

Have you tried any marketing strategies that failed or didn’t work as expected? What did you learn?

So far my marketing experience has been very basic and cheap, I didn't invest in ads or any paid promotions.

How do you handle marketing as a small team (just 1–2 founders)?

It’s just me, I have to divide my time between coding and marketing.

What metrics do you track closely to measure marketing success? How are you performing today?

The ultimate metric is revenue, so far my revenue hasn’t been great. The website has a lot of views, and users click on buy but they give up.

It’s not performing well, but I have been working more on performance over marketing. The app was not in a very good shape, but I've gathered good feedback that I want to use for the next promotional push.

What has been your biggest marketing challenge so far, and how did you overcome it?

My marketing experience is very limited, I don’t use TikTok, or any Meme based adverts. I am trying to create a robust app so companies see the value in shipping fast.

Any advice you’d give to fellow SaaS founders (especially those without a marketing background) on marketing their product?

Well, this is a learning process. Don’t give up, I am learning so I don’t have much to share. I guess, share your whole experience, ask questions, answer questions, be part of the community, eventually someone will hear about your app and you only need one big shout out.